South Florida by the numbers: Super Bowl LIV Impact

Miami skyline (Credit: iStock and Wikipedia)

Miami skyline (Credit: iStock and Wikipedia)

“South Florida by the numbers” is a web feature that catalogs the most notable, quirky and surprising real estate statistics.

The Kansas City Chiefs may have scored the most points, but one could argue that Miami was the real winner of Super Bowl LIV earlier this month. A series of anecdotal and data-driven reports have confirmed the dramatic economic impact of the game and associated events on the entire region, specific industries, and individual businesses. While South Florida is no stranger to the business boom generated by Super Bowls, having now hosted the affair 11 times, there was something extra special in the air this year. (And we don’t just mean Jennifer Lopez’s halftime performance). Join us in running up the score as we present this month’s edition of South Florida by the numbers.

135: Number of condominiums that sold during Super Bowl week, an increase of 53 (or 65 percent) from the prior week. [TheRealDeal]

200: Percentage increase in Miami area condominium tour bookings during Super Bowl week, according to eight real estate professionals. Local projects hosted a variety of special soirees and events during the week to increase their exposure to area visitors, including game-watching parties, exclusive dinners with NFL legends, and panel discussions. [MiamiHerald]

$26.4 million: Anticipated total short-term rental income generated by Airbnb hosts during Super Bowl week, according to a company spokesman. Nearly 84 percent of all local Airbnb listings were booked during the weekend of the game, even with hosts charging exorbitant rate increases. [TheRealDeal]

$175.20: According to data analysis firm STR, Miami hotels’ revenue per available room (RevPAR) value during Super Bowl weekend. In addition to the average daily rate (ADR) increase of 148.5 percent, year-over-year, these figures represented the highest-performing metric levels of any Super Bowl weekend, with occupancy in the market rising 11.3 percent to 92.8 percent. [STR]

More than $200 million: Estimated value of free publicity generated via media coverage of the game and its ancillary events, according to Miami Super Bowl Host Committee Chairman Rodney Barreto. Local companies also benefited through the event’s Business Connect program, which coupled nearly 300 local minority-owned businesses with vendor contracts to provide goods and services to the game and its related events. [SFBJ]

This column is produced by the Master Brokers Forum, a network of South Florida’s elite real estate professionals where membership is by invitation only and based on outstanding production, as well as ethical and professional behavior.

South Florida by the Numbers: Focus on Miami Dolphins’ win streak and football

Hard Rock Stadium. Inset: Stephen Ross and Jason Taylor
“South Florida by the numbers” is a web feature that catalogs the most notable, quirky and surprising real estate statistics.
The Miami Dolphins have won five games in a row. Seriously! And with the lowly San Francisco 49ers stumbling into town this weekend, could we be looking at six straight wins, and a shot at the…deep breath….playoffs? Hey, in a year when the Chicago Cubs win the World Series and a certain real estate mogul wins the presidency, anything can happen. As we gather around our televisions and enjoy some football this Thanksgiving weekend, let’s be thankful for this fun little streak and the joys of living in a big-league NFL town. Because we’re in the air, we’re on the ground, we’re always in control, and when you say football’s connection to Miami real estate, you’re talking “South Florida by the Numbers.”
$29.2 million:  Amount recently awarded by the NFL to Dolphins owner Stephen Ross’s stadium ownership group, a “G-4 credit agreement” that allows the league to provide loans for teams that fund their stadium improvements through private means. [SFBJ]
#92: Uniform number worn by Denver Broncos linebacker Elvis Dumervil, whose investment company was hit with a lawsuit from a Miami real estate broker who claims she was shut out of a recent $18 million apartment deal in North Miami. The complicated saga centers on Dumervil’s purchase of a multifamily portfolio in September, and the broker’s petition to certain commissions. [TheRealDeal]
$150,000: Recent price reduction on Jason Taylor’s Weston home, now listed for an even $4 million. In 2006, the Miami Dolphins legend and Dancing With The Stars runner-up paid $3.6 million for the seven-bedroom, eight-bathroom Windmill Ranches house, which features 10,247 square feet, a wine cellar, a home theater, and a cigar and poker room. [GossipExtra]
81,800: Square footage of the practice field at the University of Miami’s recently-announced Carol Soffer Football Indoor Practice Facility, which will also include a 20,000-square-foot football operations center with offices for coaches, a team meeting room and recruiting suite. The facility was made possible by a $14 million pledge from local developer Jeffrey Soffer and his sister Jackie, who lead Aventura-based real estate development firm Turnberry Associates. (It is named after their mother Carol, and will have a $34 million total construction cost.) [TheRealDeal]
$114 million: Total amount of Miami Dolphins defensive tackle Ndamukong Suh’s contract; at the time, the largest for a defensive player in NFL history. Suh spent this past March learning the real estate ropes as an intern for Dolphins owner Stephen Ross, touring The Related Group’s Hudson Yards project on Manhattan’s West Side. [Complex]
This column is produced by the Master Brokers Forum, a network of South Florida’s elite real estate professionals where membership is by invitation only and based on outstanding production, as well as ethical and professional behavior.

Source: The Real Deal Miami